Music Biz. in Japan (2) 〜 digital distribution 〜

In Japan, Package (CD+musicDVD) market is 300 billion yen (about 3.9 billion US$)
Digital distribution market is 180 billion yen(about 2.3 billion US$)

A Character of Japanese digital market is much rate of mobile market.
About 89% of digital market is in mobile.
And mainly it is the ringtone, not the ring back tone. ” chaku uta”, ringtone music, is popular in Japan.

I guess the iTunes Store is the king of pratform on digital music distribution all over the world.
In Japan iTunes Store is a looser.
There are 2 reasons why iTunes can’t come through in Japan.
First, some record companies don’t provide songs for iTunes.
Sony Music Entertainment, the leading company in the Japanese music industry, supply no songs. It’s an in convenience to customers.

Secondly, Rental CD shops exit.
Copyright law in Japan has an exception to this rule.
It’s available to lend CDs for customers.
There are over 3000 shops that “distribute” lend CD’s in Japan..
This law established before CDs occur.
Then it succeed in these day.
It goes without saying that users can copy those songs by PC.
It is purpose that iTunes don’t become common though many users get ipods and iphones in Japan.

Recently it begins to change.
The reason of change is smart phone.
Japanese ringtone system is close and secure.
“rekochoku” Inc. is founded from most record companied in Japan.
Recochoku wins a commanding share in the market.
The effect of smart phones’ growth iTunes is becoming popular bit by bit.


About yamabug

Music Producer consultant of contents business C.E.O. of BUG corporation director of Federation Music Producers Japan. in details ☞ Twitter ☞
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